The Communications Consultant's Master Plan: Leveraging Public Relations Expertise for Client and Personal Success : Routledge : 9781032012599 : 1032012595 : 21 Dec 2021 : "This volume builds on Roger Darnell's The Communications Consultant's Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry. Going beyond the basics of a communications consulting business, this book parses and distils the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including: The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional Advanced PR practices including investor relations and strategic planning Ag