"There's almost an embarrassment of art-deco riches in this captivating book . . . eye-catching proof that even ephemeral billboards can make great art." Tatler With images of posters in the collection of the author this title presents the riches of poster design in the Art Deco period with notable examples of Ski and Winter Sports posters (which have their own very strong collecting base) to those for fashion brands as well as Government commissioned public information posters. Posters existed from the invention of the printing press in the 15th Century but the arrival of poster art which marries image and text came into existence in the second half of the 19th Century after the industrial revolution had created a newly prosperous middle class. Artists were employed to design the posters that were intended to persuade, and sell to, this newly affluent clientele.