The Art Appeal In Display Advertising (1921) : Kessinger Publishing : 9781104783464 : 1104783460 : 17 Jul 2009 : ""The Art Appeal in Display Advertising"" is a book written by Frank Alvah Parsons and published in 1921. The book explores the use of art and design in advertising, specifically in the context of display advertising. Parsons argues that effective display advertising requires a combination of artistic skill and marketing knowledge. He provides examples of successful advertising campaigns that use art and design to capture the attention of consumers and promote products. The book also includes practical advice for designers and advertisers, such as how to choose colors and typography that will appeal to consumers. Overall, ""The Art Appeal in Display Advertising"" is a valuable resource for anyone interested in the history of advertising or the role of art in marketing.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections s