FIRM - A firm lying sensation with precise adjustment and body support"Firm" stands for a firmer lying sensation that offers precise body support with outstanding pressure relief thanks to highly sensitive cells. 20% more pressure relief and luxurious cooling comfortTempur's most innovative and adaptable mattress collection ever. Made from all-new TEMPUR® Advanced material, it relieves 20% more pressure*, absorbs more movement and conforms to every inch of your body better than ever before. Unrivalled balance of comfort and supportThe name TEMPUR® reflects the temperature-sensitive nature of the material. With its billions of highly sensitive cells, it has been developed to respond to the weight and heat of your body. Precisely moulding to every inch of your body, it relieves pressure on sensitive areas such as shoulders, back, hips and joints so you can enjoy comfort and support all night long. It absorbs the movements of you or your partner so you don't disturb each other. The way