Switched On : Oxford University Press : 9780197642078 : 0197642071 : 24 Dec 2022 : The Moog synthesizer "bent the course of music forever" Rolling Stone declared. Bob Moog, the man who did that bending, was a lovable geek with Einstein hair and pocket protectors. He walked into history in 1964 when his homemade contraption unexpectedly became a sensation---suddenly everyone wanted a Moog. The Beatles, The Doors, The Byrds, and Stevie Wonder discovered his synthesizer, and it came to be featured in seminal film scores including Apocalypse Now and A Clockwork Orange. The Moog's game-changing sounds saturated 60's counterculture and burst into the disco party in the 70's to set off the electronic dance music movement. Bob had singlehandedly founded the synth industry and become a star in the process. But he was also going broke. Imitators copied his technology, the musicians' union accused him of replacing live players, and Japanese competitors started overtaking his work. He struggled