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A survey of the development of confectionery in Britain and its place in our social history. The author examines the history of the principal companies with stories of their best-known brands and their advertising, slogans and gimmicks. Drawing on his own collection of packaging ephemera (over 250,000 items), housed at the Museum of Advertising and Packaging in Gloucester, Robert Opie illustrates this account of the national sweet tooth with posters, wrappers and pictures of the products themselves. Robert Opie is the author of Rule Britannia: Trading on the British Image and The Art of the Label .
8.99 GBP
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