Storyselling : mPowr (Publishing) Ltd : 9781907282591 : 1907282599 : 19 Sep 2019 : Every time you create a piece of media you are selling... Selling your ideas, your business, and most of all, yourself. From every blog to book and vid to vodcast, you are communicating not only what you want your audience to know, but a whole range of other things. To be sure you are telling the story you want to tell, your narrative needs crafting: sculpt it in ways that communicate value to your audience, whilst always building trust. This is a key element in your transition from expert in your field to leader. Many businesses that should be attracting many more customers can deliver brilliant results, but they can't communicate their message as effectively as the quick-fix, snake oil salesfolk can. Storyselling is designed to help brilliant businesses share their message, attract their ideal clients and create extraordinary results for customers and the business. Shallow,