Stakeholder marketing in the agri-food and oleochemical industries : Our Knowledge Publishing : 9786205325193 : 6205325195 : 02 Nov 2022 : Stakeholder marketing is in the midst of a development and of development and integration in companies like market orientation in the market orientation in the 1990s and which, until recently, was not widespread in was not widespread in African companies. This book sheds light on the situation in Cameroonian firms and the relationship between the type of firm This book sheds light on the situation in Cameroonian companies and the relationship between the type of company and the variables of stakeholder marketing. The majority of firms have integrated other stakeholders into their marketing their marketing approach. Many have even implemented sustainable development marketing practices. marketing practices. In addition, the influence of marketing practices on stakeholder categories, stakeholder management management style, the degree of stakeholder o