Introducing the BRAVIA 3. with natural. bright colour for real-life pictures.See billions of bright. natural colours on this TV. as our Triluminos Pro display unleashes vibrant colour in your living room. complete with real-life texture. Using the power of AI. our 4K HDR X1 Processor upscales even old movies to near 4K quality and our XR Clear Image technology breathes new life into every pixel.Dolby Vision is a technology youd usually find at the cinema. available on the BRAVIA 3. so you can enjoy cinematic detail. contrast. and colour - at home.And to experience its full cinematic prowess from the get-go. youre invited to redeem 5 movies and 12 months of unlimited streaming on SONY PICTURES CORE - our exclusive movie app that features high-quality Pure Stream technology. a vast IMAX Enhanced library. and more.(1)The sound on this Direct LED TV is powerful too. with our innovative X-Balanced Speaker ensuring crystal-clear dialogue and deep bass that is perfect for movies. as well as