This new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. Sulfate-free and colour-safe. A blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture. Transform your next wash day into a private paradise with SOL DE JANEIRO's iconic Cheirosa 62 fragrance. Clinically proven after one use: - 58% of damage repaired. - 71% frizz reduction for 8 hours.* - Helps protect hair from future damage.* - 76% of split ends mended.* *After Brazilian Joia Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.