Social Happiness ? Theory into Policy and Practice : Bristol University Press : 9781847429209 : 1847429203 : 18 Jan 2012 : The development of happiness as an explicit theme in social research and policy worldwide has been rapid and remarkable, posing fundamental questions about our personal and collective motives and purposes. This book examines the achievements and potential of applied happiness scholarship in diverse cultures and domains. It argues that progressive policies require a substantial and explicit consideration of happiness. Part one introduces the development of happiness themes in scholarship, policy and moral discourse. Part two explores the interplay between happiness scholarship and a wide variety of domains of social experience, including relationship guidance, managing social aspirations, parenting, schooling, gender reform, work-life harmonizing, marketing and consumption and rethinking old age.This exciting new text will appeal to policy makers, social organizers