Smithkline Consumer Products. The Contac Relaunch By Stefan Schweig

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Business & management books

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Wordery

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Grin verlag

Smithkline Consumer Products. The Contac(R) Relaunch : Grin Verlag : 9783638745642 : 29 Feb 2016 : Research paper from the year 2005 in the subject Engineering - Industrial Engineering and Management, grade: 1,3, University of Applied Sciences Frankfurt am Main , course: Business Administration, 5 entries in the bibliography, language: English, abstract: Contac capsules have helped millions of Americans endure the sniffles, but in 1986 every store in the U.S. that carried the popular cold remedy was ordered to get it off the shelves. Manufacturer SmithKline Beckman of Philadelphia was forced to recall Contac and two other fast-selling encapsulated products, the antihistamine Teldrin, for allergies, and Dietac, for appetite control. The reason was familiar and chilling: a murderous blackmailer intent on intimidating a corporation by poisoning its products. A man calling himself Gary telephoned ABC News claiming he had placed 25 tainted Contac capsules in stores throughout the country. A

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