Shelf-Confidence By Gruen 9781663238511 (Paperback)

Category

Business communication & prese

Store

Wordery

Brand

Iuniverse

Shelf-Confidence : iUniverse : 9781663238511 : 1663238510 : 22 Aug 2022 : Out-of-Stock and unavailable! In 2020, the perfect storm hit when the COVID-19 pandemic caused shoppers to buy food, toilet paper, and other items in a panic. The result was a large number of items were suddenly out of stock, leading to more buying and an outright crisis. This book takes readers behind the scenes of consumer products retailing, uncovering and explaining the extent, the causes, and the shopper reactions to out-of-stock items. The authors draw on their decades of experience studying the availability of consumer goods to explore how to improve service levels, slash costs, boost efficiency, and enhance customer satisfaction. Whether you're a manufacturer, wholesaler, retailer, retailer consultant, researcher, member of the media, or a member of a trade association, you'll discover useful insights in this well-researched book. Shoppers will also enjoy learning the behind-the-scenes details of how i

20.95 GBP