Sephora Collection shakes up the codes of matte lipstick with ROUGE IS NOT MY NAME MATTE. A powerful, supple formula that combines explosive colour, ultra-long-lasting and 8-hour hydration in a single swipe.(1) - Product Type: Lipstick - Finish: Matte - Benefits: Intense colour, ultra-long-lasting - Active ingredient: Hyaluronic acid for 8 hours of hydration(1) MORE THAN JUST A RED COLOR IS NOT MY NAME MATTE pushes the limits of ultra-long-lasting matte lipstick. First of all, it is an extreme coverage that deposits an intense color from the first stroke. The plant microspheres contained in the formula give a blurring effect for an intensely pigmented result and perfectly smoothed lips. AN ULTRA-FLEXIBLE TEXTURE: WON'T CRACK, WON'T FADE, WON'T SMUDGE No more compromise on comfort! With its lightweight, supple and non-sticky texture, ROUGE IS NOT MY NAME MATTE stays comfortable all day long. Its long-lasting color retains its freshness without fading, cracking or smudging over time. A M