Sensory Evaluation Techniques : CRC Press : 9781482216905 : 1482216906 : 08 Jan 2016 : This new edition of a bestseller covers all phases of performing sensory evaluation studies, from listing the steps involved in a sensory evaluation project to presenting advanced statistical methods. Like its predecessors, Sensory Evaluation Techniques, Fifth Edition gives a clear and concise presentation of practical solutions, accepted methods, standard practices, and some advanced techniques. The fifth edition is comprehensively reorganized, revised, and updated. Key highlights of this book include: A more intuitive organizationStatistical methods adapted to suit a more basic consumer methodologyRearranged material to reflect advances in Internet testingNew time-intensity testing methodsNew chapters on advanced sensory processes, quality control testing, advertising claims, and business challengesNew material on mapping and sorting, graph theory, multidimensional scaling, and flash profiling te