A timeless TV, designed to look beautiful from any angle Ground-breaking Matte Display absorbs reflections - for a glare-free viewing experience A naturally bright and colourful picture with 100% colour volume An elegant, free-standing TV with a detachable stand that fits with your space Sound perfected for what you're watching, and where you're watching it A glare-free[1] viewing experienceMatte DisplayTired of seeing distracting glare on your TV screen? The Serif's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience, without any distractions.Beautiful, anywhereDetachable StandIf you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the free-standing TV stand work with your style, its flexible enough to work with your home too, as the stand is easily detachable.Unique inspiration