A TV that fits beautifully in your home - designed to look just like a picture frame Ground-breaking Matte Display absorbs reflections - for a glare-free viewing experience Transform your TV into a piece of art when you're not watching TV with Art Mode A naturally bright and colourful picture with 100% Colour Volume with Quantum Dot Easily switch up the colour of The Frame TV with customisable bezel frames A glare-free[1] viewing experienceMatte DisplayTired of seeing distracting glare on your TV screen? The Frame's ground-breaking Matte Display overcomes this as it absorbs reflections - so even in bright light you'll have the best possible viewing experience. It also helps your TV look just like a picture frame, so you can enjoy art on a glare-free canvas[1].Designed to look just like a picture frameModern Frame DesignThe Frame is a stunningly slim TV that you'll want to watch even when it's off. This elegantly minimal TV with tidy cables even hangs just like a picture frame, near flu