All round 360 Design - designed to look beautiful from any angle Ground-breaking Matte Display absorbs reflections - for a glare-free viewing experience Powered by Quantum Dot for a naturally bright and colourful picture An elegant, free-standing TV with a detachable stand that fits with your space Turn your blank screen into a design centrepiece with Serif Ambient Mode+ Unconditionally BeautifulDesigned for every place, at every moment, from every angleWhere beauty meets function. Meet The Serif, a timeless TV that combines iconic design with brilliant glare-free 4K viewing. Imagined by award-winning designers the Bouroullec Brothers, it looks unconditionally beautiful from every angle and feels at home in any space.Make it stand up and stand outDetachable standIf you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the free-standing TV stand work with your style, its flexible en