Rethinking the Wild Coast, South Africa : 9783639203783 : 02 Oct 2009 : The "Wild Coast", an alternative name for the coastal Pondoland (Eastern Cape, South Africa), is one of the focal points of strong eco-frontier dynamics, like scenic landscape tourism and biodiversity conservation. Nonetheless, beyond the Wild Coast there is a changing rurality. The end of apartheid has opened an era of potential changes for Pondoland, starting with the lodging of land claims on historically seized land. If Pondoland local development has to adjust to the global economy, new outsiders' appropriation challenges, like mining projects or future tourist resorts, are also a reality to consider. Today, the "Wild Coast" is confirmed as the branding name for the coastal Pondoland to become a major eco-tourism attraction. Are outsiders and insiders able and willing to work together towards an integrated Pondoland in order to avoid partition of the coast from its rural hinterland? Several authors contribute