Reconfiguring Drinking Cultures, Gender, and Transgressive Selves : Palgrave Macmillan : 9783031533174 : 3031533178 : 28 Apr 2024 : This book presents an in-depth analysis of young people's experiences of diverse drinking practices, including heavy drinking and drunkenness, as fun and pleasurable as they navigate gendered leisure spaces. Using qualitative data elicited through semi-structured interviews and focus group discussions, the analysis engages with theories and concepts of culture, gender, and transgression to foreground the roles that socio-cultural and material elements and human agency play in shaping alcohol consumption in contemporary Nigeria. It focuses on the enactment of hyper-heterosexual and alternative masculinities and the reconfigurations of passive and non-passive femininities through drinking practices. It also interrogates how and why multinational alcohol companies are targeting Nigerian women and youths and the extent to which their activities are contributin