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Business communication & prese
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Brand
Palgrave macmillan uk
Political Branding Strategies : Campaigning and Governing in Australian Politics : Palgrave Macmillan : 9781137580283 : 1137580283 : 03 Dec 2015 : Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands ? Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
45 GBP
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