Pure Colour Shampoo locks in colour and preserves chemical styles so you can go longer between salon visits. The sulphate-free, anti-fade formula adds body, bounce and shine while soothing and conditioning the scalp following treatments. Pro vitamin B5 imparts shine and silkiness to hair, improving manageability and body. Decreases damage to the hair from harsh chemical treatments, improving combability and hair appearance. Also hydrates dry and damaged scalps following chemical treatments and colouring. Pure Colour Conditioner deeply nourishes colour treated and chemically processed hair, while adding body, bounce and shine. Our moisturising formula reduces colour fade and improves elasticity for stronger hair and longer lasting colour. Don't just take our word for it... Colour lasts up to 100% longer* Colour protection for up to 24 washes** *Compared to a standard shampoo and conditioner. Lab controlled instrumental test **Lab controlled instrumental test