Product Details This is a Beyond Beauty product which means it has been sourced tried and tested and finally declared one of the most new and innovative heroes out there. Philip Kingsleys Pure Colour Anti-Fade Shampoos sulphate-free and anti-fade formula adds bounce, body and shine whilst conditioning and soothing the scalp. It works to lock in colour and preserve chemical styles so you can go longer between salon visits. Results show: Colour lasts up to 100% longer* Colour protection for up to 24 washes** *Compared to a standard shampoo and conditioner. Lab controlled instrumental test ; **Lab controlled instrumental test How To Use Apply to wet hair and lather, gently kneading the scalp for 60 seconds. Rinse well and repeat if necessary. If colour treating your hair at home, use to wash out colour following application and for each wash following. If having hair colour treated or chemically processed in the salon, use from the first wash after having hair treated. Full Ingredients