This vegan-friendly Pure Blonde/Silver Shampoo cleanses and brightens grey, blonde, and silver hair, neutralising brassiness and dullness. The daily-use formula adds shine and gloss without colour residue, and optical brighteners and violet hues reduce discolouration. Ethylhexylglycerin gives your hair moisture and reflective shine for a brighter look.Unlike other violet and purple shampoos, this Pure Blonde/Silver Daily Shampoo won't leave purple tones or stain your hair. Blondes and silver tints remain vibrant for longer, with locks softer, shiner, and easier to manage. Plus, it has a soothing lavender aroma gentle enough to use daily. Benefits of Philip Kingsley Pure Blonde/Silver Shampoo: Dramatically enhances shine Tones yellow hair without staining Keeps hair glossy Vegan friendly and cruelty free How to use: Apply to wet hair and lather, gently kneading the scalp for 60 seconds. Rinse well and repeat if necessary. Follow with the appropriate Philip Kingsley Conditioner and Sca