Percy & Reed's dermatologically tested and clinically proven Anti-Dandruff I'm No Flake* Shampoo is the ultimate solution to effectively reduce dandruff and soothe the scalp. Percy & Reed I'm No Flake Scalp Soothing Shampoo has an innovative formula which consists of a blend of potent, yet gentle, ingredients that reduce dandruff, soothe irritation and provide complete nourishment to your crowning glory! - Reduce: Dandrilys helps to eliminate dandruff, regulates sebum secretion and normalizes cell renewal. - Prevent: Piroctone Olamine targets the root cause of dandruff and prevents the production of further flakes. - Soothe: Aloe Vera & Chamomile relieve scalp irritation and dryness. - Protect: Betaine (extracted from Sugar Beet) helps to naturally protect the scalp from irritation, improve scalp moisturisation and boost scalp health. - Condition: Pro-Vitamin B5 strengthens and restores original shine to hair. Clinical trials show a marked reduction in dandruff and a significant increa