A combination of extremely mild surfactants gently cleanses and cares for colour-treated and natural hair with platinum pigments. Helps brighten whites and grays and neutralise warmth in ultra pale blondes. Key Benefits of Paul Mitchell Blonde Platinum Blonde Shampoo™: - Violet-tinted shampoo for natural and colour-treated blondes. - Softens strands and adds shine. - Banishes brassiness and brings out the best in blonde, white and silver hair. pH: 5.0 Key Ingredients: - Cocamide MEA: Mild cleansing agent. - Cocamidopropyl Betaine: Foam booster. - Glycerin: An emollient and humectant derived from vegetable oil that helps lock in moisture in both hair and skin. - Activated Botanical Moisture Blend: A blend of special ingredients and awapuhi helps balance moisture and prevent dryness. - Activated Botanical Shine Blend: A unique blend of algae, aloe, jojoba and rosemary enhances shine. - Guar Hydroxypropyltrimonium Chloride: Derived from Guar seeds, this emollient serves as a moisturising