The Platinum Blonde Conditioner is made especially for blonde, white and silver hair. This purple conditioner has a violet-tinted, colour-enhancing formula that banishes brassiness, refreshes highlights and brightens grey hair. Added conditioners and nutrients keep strands hydrated, leaving hair feeling soft and looking absolutely radiant with a beautiful, healthy shine. What It Does: Hydrates and helps cool brassy tones in blonde, white and silver hair. How It Works: Violet-tinted, the colour-enhancing formula eliminates warmth, softens strands and adds shine. Directions: Apply to clean, damp hair. Comb through, then rinse. Style as desired. Added Bonus: Helps keep blonde hair light, bright and conditioned. Colour Safe Paraben-Free Gluten-Free