This shampoo helps soften and strengthen as it cleans. KerActive protein hugs every strand to guard against breakage, while safflower oleosomes help restore lost moisture and elasticity. Special botanicals including turmeric, chamomile and lemon peel help keep blonde hues light and bright. Key Benefits of Paul Mitchell Blonde Forever Blonde™ Shampoo: - Gently cleanses and keeps blonde hair light, bright and healthy. - Powered by exclusive KerActive protein and safflower oleosomes. - Helps repair damage and seal the cuticle. pH: 6.0 Key Ingredients: - Oleosome/Ceramide Complex: Restores the hair and scalp cellular lipid matrix - keeps internal water in and external water out to reduce dry fiber snap and wet stretch; reduces scalp irritation. - KerActive Complex: Helps repair and prevent fiber damage. - Forever Blonde Herbal Complex: Enhances and brightens hair. - Ceramide 2: Deep fiber matrix conditioner. - Sodium Cocoyl Isethionate: Rich and mild cleanser. - Disodium Laureth Sulfsuccin