S50 Series Full HD LED TV with Fire TV built in brings a revolution in home entertainment. Dive into vibrant colors, immersive DTS Virtual X sound, and seamless gaming with low input lag. The S50 Full thanks to HD Colour Engine that delivers natural colours and immersive visuals. With Alexa voice control and personalised content suggestions, your viewing experience is elevated to new heights. Welco The HD Colour Engine is a special picture processing chip that brings natural colour to the TV screen. Breathtaking content for TV programmes, movies and games will be brought to life for you to enjoy Dynamic Range (HDR) technology. Blacks are deeper and whites brighter to create more dynamic images, while an expanded color palette brings content to life. Elevate your viewing experience with the S5 Fire TV puts your favourite apps front and centre on one main home screen. So you can quickly find shows, movies, and live TV you love without the endless scrolling. TV design varies by region and