Product Details This is a Beyond Beauty product which means it has been sourced tried and tested and finally declared one of the most new and innovative heroes out there. OUAIs Detox Shampoo deeply cleanses away dirt oil and impurities. Infused with the brands signature Melrose Place fragrance it also removes build up from styling products air pollution and hard water deposits leaving hair feeling refreshed and super clean. ; Detox Shampoo is made up of a blend of apple cider vinegar hydrolyzed keratin and chelating agents. Together they work to leave hair squeaky clean and residue-free. Chelating Agents help to remove heavy metals minerals and chlorine found in hard water which can cause colour fading and damage to the hair. Apple Cider Vinegar helps to exfoliate and remove flakes residue and build up in hair which restores natural volume bounce and shine to hair. Hydrolyzed Keratin can help fill in the missing keratin naturally found in the hair follicle helping to reduce frizz and