Product Details Discover hairs ultimate strength. This Oribe Hair Alchemy Fortifying Treatment Serum combines the curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein with phytoceramides and cotton seed extract to shield and fortify fragile strands. The sheer, fast-absorbing serum creates a protective veil around each hair fibre to improve tensile strength and elasticity while preventing breakage by strengthening from within to encourage length. Imagine invincible hair. Prevents breakage and hair fall caused by brushing and styling, encouraging length over time Forms a scaffold around each hair fibre to protect from external aggressors Reinforces and strengthens fragile hair from the inside out Hydrates strands, locks in moisture and enhances softness Improves the tensile strength and elasticity of each hair strand Provides 232°C heat protection Hair is 2.9x more elastic and 133% stronger Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditio