Oral-B has gone above & beyond to create a brushing experience that’s in a class of its own. Beyond purely an advance in technology to incorporate world-class engineering - enabling the most thorough, gentle and quiet clean of your life. Beyond design to craft a genuine object of desire – creating a sleek look reserved for the most sought after technology. Sure, when you go from a manual brush to power – it upgrades your clean. But when you go from electric brushing to iO it goes beyond the ordinary to become a truly extraordinary experience that you will see, hear and feel differently. Features: Oral-B’s BEST EVER CLEAN with REVOLUTIONARY MAGNETIC iO TECHNOLOGY for a professional clean feeling & gentle brushing experience Combines the unique round brush head from Oral-B with gentle micro-vibrations for a fresh, clean mouthfeel and 100% healthier gums in one week Interactive Display signals vital information including brushing modes and head replacement reminder, gr