This ultra-concentrated purple shampoo reduces breakage and hydrates as it cleanses and tones from roots to ends. Use No.4P to neutralize brassy hair and yellow tones for brighter, softer, stronger blond hair, gray hair, or highlighted hair. Effective on natural and color-treated hair. Clinically Proven 3X brighter hair* 91% agree hair was less brassy** 52% less breakage? after one use*** *Compared to top purple shampoos. **Based on an independent consumer perception study of 60 women with bleached/color-treated blonde hair. ***After 1 use when used as a system, clinically tested. KEY BENEFITS ? Neutralizes brassiness for brighter hair ? Strengthens hair and repairs damage ? Hydrates and softens hair Results With One Use B&A Mireya BEFORE AFTER Unretouched Images* *Results may vary. Results achieved by cleansing with N°.4P Blonde Enhancer Toning Shampoo, conditioning with N°.5P Blonde Enhancer Toning Conditioner, and applying N°.9 Bond Protector Nourishing Hair Serum to damp hair befor