A highly concentrated, color-safe shampoo proven to reduce breakage and nourish hair leaving it smoother, shinier, and more manageable with every wash. The richly lathering formula gently yet thoroughly cleanses every hair type without stripping or drying to maintain hydrated hair and scalp. Use it with No.5 daily or any time you cleanse. Clinically Proven: 90% smoother, better detangling, more conditioned* 49% reduction in breakage* *When used as a system of Nº 3, Nº 4, and Nº 5. KEY BENEFITS ? Reduces breakage and strengthens hair ? Gently cleanses without stripping moisture ? Hydrates, smooths, nourishes, and detangles B&A Matthew BEFORE AFTER UNRETOUCHED IMAGES* *Results may vary. Results achieved by cleansing with No.4 Bond Maintenance Shampoo, conditioning with No.5 Bond Maintenance Conditioner, and applying N°.9 Bond Protector Nourishing Hair Serum to damp hair before styling. B&A Kesha BEFORE AFTER UNRETOUCHED IMAGES* *Results may vary. Results achieved by cleansing with No.4 B