This purple Lowercase beanie features a classic non-turnover hem, adding a touch of vintage charm. Revive the iconic Y2K style with this must-have accessory! PRODUCT DETAILS * Rib Knit * Embroidered Obey logo * 100% Acrylic * Machine washable BRAND: OBEY Obey clothing was founded on the art, design and ideas of Shepard Fairey. What started for Fairey with an absurd sticker he created in 1989 while studying at the Rhode Island School of Design has since evolved into a worldwide street art campaign, as well as an acclaimed body of fine art. Obey clothing was formed in 2001 as an extension of Shepard's range of work. Aligned with his populist views, clothing became another canvas to spread his art and message to the people. The clothing is heavily inspired by classic military design, work wear basics, as well as the elements and cultural movements Shepard has based his art career on.