Gently cleanses hair while preserving moisture and shine, helping to strengthen follicles. Noughty To The Rescue Moisture Boost Shampoo utilises natural ingredients like sweet almond and sunflower seed to help nourish, tame and repair damaged hair without stripping away oils and moisture. Key Features and Benefits: - Gently cleanses while preserving hair's moisture. - Strenthens hair follicles and repairs damage. - Luxurious Morrocan argan and almond scent. - Rescues dry, frizzy and damaged hair. Formulation Features: - Hydrating sunflower seed extract helps to create healthy looking hair. - Moisture-replenishing sweet almond extract helps to strengthen hair. - SLMI (Sodium Lauroyl Methyl Isethionate) is a mild, water-soluble surfactant derived from coconut. This provides the lather and cleansing activity that powers all Noughty shampoos. Vegan