Draw attention with a seductively smooth, ultra-creamy eyeshadow stick that applies instant high-impact colour and sets to an all-day, crease-resistant matte finish. Fueled by Flexi-Lock Technology, it forms a longwearing, flexible cream with an effortless smooth-glide application for comfortable, easy-to-blend, and buildable colour that's transfer- and smudge-proof. With shades that work across every skin tone, eight colours create limitless eye looks that stay in place for up to 16 hours. CONSUMER CLAIMS: 100% agree it provides enough playtime upon application to achieve desired results.* 100% agree it doesn't feel oily on eyes.* 97% agree it's an easy-to-blend formula that doesn't feel tacky.* 94% agree it feels smooth, applies evenly, and is easily buildable.* 91% agree it delivers high-impact color in one swipe.* *Based on an independent study of 30 participants.