Motivation of Workers on Microtask Crowdsourcing Platforms (Hardback)

Category

Electronics engineering

Store

Wordery

Brand

Springer international publish

Motivation of Workers on Microtask Crowdsourcing Platforms : Springer : 9783319726991 : 3319726994 : 02 Feb 2018 : This book studies the motivation of crowdworkers to find out how to attract more people and reach a higher quality of outcomes. The book first proposes a taxonomy for studying the motivation of crowdworkers including the potential influencing factors, different types of motivation, and possible consequences and outcomes related to the motivation. Next, the CWMS questionnaire, an instrument for measuring the underlying motivation of crowdworkers is developed. It considers different dimensions of motivation suggested by the Self-Determination Theory of motivation which is a well-established and empirically validated psychological theory used in various domains. This instrument can be used to study the effect of platform and user characteristics on the general motivation of crowdworkers. Later, the task-specific motivation of crowdworkers is studied in detail: Influencing fac

44.99 GBP