Category
E-commerce: business aspects
Store
Wordery
Brand
Cambria press
Modeling Consumer Adoption of the Internet as a Shopping Medium : 9781934043158 : 28 Jun 2007 : Online shopping is now a well-entrenched and highly profitable, multi-billion dollar industry. Despite this, little is known regarding the characteristics of online shoppers and why some consumers are more prone than others to purchase online. This book proposes and tests a new classification scheme and framework for understanding consumer adoption of the Internet as a shopping medium.
69.95 GBP
Recommendations
Choose your language and region
Klarna is available around the world with a variable offering, choose one that suits you best.
Copyright © 2005-2024 Klarna Bank AB (publ). Headquarters: Stockholm, Sweden. All rights reserved. Klarna Bank AB (publ). Sveavägen 46, 111 34 Stockholm. Organization number: 556737-0431