David Coggins is the author of theNew York TimesbestsellerMen and Style there is quite an American slant to much of the advice given in this book - the advice on tipping etiquette (or %) may raise a few eyebrows over here - but the gist of the advice is all good. Amongst the guidelines that Coggins reaches part way through the book are: Being good with names is a question of effort, not memory People notice when you check your phone Buffets are the first step towards anarchy There is also advice on first dates, travel etiquette, texting and black tie.