Mass Customisation : 9783838634272 : 02 May 2001 : Diploma Thesis from the year 1998 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Bochum University of Applied Sciences (unbekannt, Personalwirtschaftslehre), course: Prof. Dr. Claudio Vignali, language: English, abstract: Inhaltsangabe: Inhaltsverzeichnis:Inhaltsverzeichnis: Table of Contents (INHALTSVERZEICHNIS) Acknowledgements Table of Contents List of Abbreviations Executive Summary 1.Introduction - Background, Rationale, Aims 2.The Concept of Mass Customisation 2.1History and Development 2.2Consumers - Changing Behaviour 2.3The Dawn of Mass Customisation 2.4Developments within the Clothing Industry 2.5The New Value Chain 2.6Inherent Limitations of Mass Customisation 2.7Decreasing Waste 3.The Stages of Mass Customisation 3.1Overview of Stages - Mode of Lampel and Mintzberg 3.2Tailored Customisation 3.3Pure Customisation 4.Pioneers into the Field of Mass Customisation 4.1