Marketing strategy for new market development By Kovandova Sylvia

Category

Business & management books

Store

Wordery

Brand

Lap lambert academic publishin

Marketing strategy for new market development : 9783659647833 : 17 Dec 2014 : The aim of this book was to analyze the marketing strategy of the company TK MAXX while entering the Czech market. The book offers readers both the theoretical background of the problem, and the practical application of the concepts. It can serve as a basis for analysis of the company on entering the Czech market, or as a practical guide for the marketing planning concepts. This book discussed models such as Porter

41.89 GBP