Marketing plan and Strategy for the Relaunch of Massey Fergusson's Forage Harvester : Grin Verlag : 9783656591375 : 3656591377 : 18 Feb 2014 : Project Report from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Bedfordshire, course: MSc Finance & Business Management, language: English, abstract: We are planning to re-launch Massey Ferguson's Forage Harvester with the self propelled features called Self-Propelled Forage Harvester. The model name will change from MF FORTIA to SP FORTIA. The reason behind the re-launching is that the Self-Propelled Harvester used extensively for the harvesting of forage maize which is used as complement grass silage for the feeding of livestock in winter. And as we are aware of the fact that the Forage maize grown 100,000 hectares annually mainly in the south region of UK. Last year, the sale for Self-Propelled Harvester was 150 units and this year unit sales exceed this number. And in futu