Marketing Management Essentials You Always Wanted to Know : Vibrant Publishers : 9781949395792 : 1949395790 : 04 Jul 2020 : Marketing Management concepts explained in a simplified way Tools that can help you navigate your role as a marketing manager How to use marketing to manage customer relationships Understand the relationship between strategy and marketing Marketing Management Essentials You Always Wanted To Know prepares marketing managers and leaders by instilling in them the building blocks of marketing management. This marketing management book takes the reader through the different stages of marketing and how they affect different levels of an organization. It provides tools to assist one with some of the more challenging aspects of marketing management such as SWOT analysis, measuring customer satisfaction, and developing a marketing plan. Understanding the relationship between strategy and marketing and applying it to decision making is a skill that is vital to to