Premium Perfect Balance Stay Pillow New technology makes this pillow almost perfect, internal straps are sewn into the fabric for longer shape retention. Features: 500g of finest virgin conjugative hollowfibre fill this pillow that is encased in a soft Polycotton shell. The pillow has two reinforced X shaped strips inside it that constantly pull the pillow into its plumped position; helping the pillow to keep its shape all night long High Quality British Made In The UK Pillow From Ethically Sourced Supplies. Patented Technology With Internal Straps Help Pull The Pillow Up And Reduce Flattening Straps Allow Increased Air Flow Keeping You Cool and Temperature Regulated Offering A Better Night's Sleep For A Great Sleep Experience Medium Support Rated Ideal for That Sumptuous Hotel Quality Night’s Sleep Feel Ideal For Side Back and Front Sleepers Luxury Piped Edge Finishing Filled With High End Quality Soft Bounce Back Recoil Fibres Engineered To Produce The Perfect Levels Of Support