The future of wash days: introducing our breakthrough Sili-CLONE HairTech. Everything you love about silicone, but scientifically proven to make hair better with every wash. This luxe Shampoo Delivers 95% less in breakage with every wash** Sili-CLONE HairTech: Engineered to mimic silicone's 5 key benefitsdetangling, slip, sleekness, conditioning, and shineusing an eco-luxe sunflower-based surfactant, all while providing lasting hydration with every wash. TEST RESULTS Delivers 95% less breakage with every wash** Mimics what you love about silicones: shine, sleekness, detangling & conditioning. Scientifically proven to improve hair texture and quality with every wash.* *Based on Perfect hair Day Shampoo + Conditioner consumer use study. **Perfect hair Day Shampoo + Conditioner vs. untreated.