Living Proof are dedicated to decreasing the use of virgin plastic as a step in their ongoing commitment to sustainability. Meet their new Liter Refill Pouch of Shampoo which allows you to reuse your existing bottles, minimising plastic consumption. Helping to transform fine, flat or thin hair into fuller, thicker tresses, the Living Proof Full Shampoo works to deliver volume, while thoroughly cleansing the scalp and strands. A propriety amino cleansing complex gently cleans the hair, removing dirt and debris build-up, without stripping natural oils. An infusion of amaranth peptides support a fuller-looking appearance by plumping the fibres, alongside phytantriol helping to strengthen and protect the colour vibrancy of chemically treated hair.