It is what it is was designed with a wee nod to television show Love Island. In my opinion, the summers best easy viewing show to watch whilst you sew. It is what it is the perfect label for when your make doesnt go quite to plan! It is what it is is woven in yellow and pink threads on a blue background and on the reverse is a neon yellow and pin heart. All inspired by neon signs. This label is designed with a centre fold and can be sewn in to a swimsuit, garment, bag, craft project or quilt. Ideally this style of label would be sewn into a seam, neckband or facing but can also be top stitched along the top and worn on the outside of a garment.