4K OLED evo technology with self-lit pixels for perfect contrast and 100% colour accuracy Advanced9 AI processor for stunning pictures and soundDesigned for and exclusive to LG OLED Smart webOS platform with Freeview Play, Netflix, Disney+ and more, plus supreme connectivity Incredible brightness with Brightness Booster Ultra Slim Designsharp profile, narrow bezels and premium stand LG SELF-LIT OLED evo technologyLG self-lit OLED is the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume and the sharpest pixel-perfect details, creating the ultimate viewing experience. LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to you