Advanced OLED9 AI processor with AI Super Upscaling and picture optimisation Incredible brightness with Brightness Booster LG SELF-LIT OLED evo for extraordinary detail and contrast Ultra Slim Designsharp profile and narrow bezels Smart platform with Freeview Play, Netflix, Disney+ and more Advanced OLED processor for optimised pictures and soundLG OLED C3 features the new9 AI Processor Gen6: the brain of the TV. This advanced processor is made for OLED, intuitively ensures premium picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience.Enhanced brightnessThanks to an advanced Light Boosting AlgorithmBrightness Booster - you can enjoy incredibly bright images, ensuring a stunning picture no matter how bright or dark your room.LG SELF-LIT OLED evo technologyLG self-lit OLED is the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour a